Adam Smith Co founder of Adili.com says:

"We saw a unique opportunity, in terms of a growing consumer interest for organic and fair trade products, to create a fashion business with ethics at it's core"

Adili.com currently stock 47 brands- including women's, menswear and baby wear- and aim to expand this to 60 or more, later this year.

"There is also a list in our office over 200 brands that we would love to work with and are in discussions with some of these,' Says Adam.

With tops, dresses, jeans and jewellery lines, Adili also launces a foot wear range this spring. Their best selling womenswear items include the Ascension organic and fairtrade indigo jeans (£49.95) and Organic knitwear from Frank & Faith (from £40)

5% of the company's share capital has been allocated to fund a foundation independently further environmental and social justice objectives in the garment industry, which they aim to launch later this year.